COCA COLA’S DIGITAL CAMPAIGN - ONLINE WEB GAME
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ART DIRECTOR & CREATIVE - CRYSTAL LO & DOYEON KIM
ILLUSTRATION BY OMO CAT
AGENCY - WIEDEN + KENNEDY
//the challenge//
Every additional "H" in AHH.COM represents a new webpage for a different Coca-Cola online game. We were challenged to come up with ideas for these games, and the chosen concept would be produced as part of the AHH.COM digital campaign.
//our strategy//
Instead of merely coming up with a game idea, we aimed to create a game with strategy and measurable results for the client. At that time, the buzz in the digital world was all about Facebook and their shareable content.
//the solution//
Inspired by memes surrounding Coke and Mentos pranks, we began to conceptualize the idea of "pranking" and "passing" the bottle to surprise our friends. This inspiration led us to create the game—“BOOM! SHAKALAKA.”
"BOOM!SHAKALAKA”
Open webpage to start game
Shake the Coke bottle as many times as you want, then pass it to your next friend thru Facebook
Once your friend received it, they may shake it and pass it to another friend until they reach the unknown capacity.
Once the Coke bottle reaches its max, it will pop out different mascots randomly, opening happiness!
User may screenshot the result as a wallpaper, all other participants in the “Boom!Shakalaka” will also get the notification of it and the list of participants in this BOOM!
The Webby Award
2014 Nomination // Food & Beverage // The AHH Effect // Coke
2014 Honoree // Mobile Campaigns // The AHH Effect // Coke
Media Press
Mashable, Coke's All-Digital 'Ahh' Campaign Prompts 4 Million Visits,
AdAge, Coke’s All-Digital, Teen-Targeted ‘AHH Effect’ Campaign Proves AHH-ffective,
Vice, Motherboard, Coca-Cola Owns All 61 URLs From Ahh.com to Ahh-With-60-More-‘H’s.com